Delivery System - a particular method of displaying your program
Example:
When advertising a work tool for Acme, the producer can place the product in an Acme display kiosk
Thursday, January 13, 2011
Do Now:9-4 1/10
Creating a detailed blueprint:
1. Subject - identify the subject matter by assigning project temporary working title.
2. Objectives - identify client's objectives.
3. Audience - identify who the product is being seld to and what marketing techniques would work for this group of people.
4. Delivery System - identify how the audience will view the video. The delivery system includes a video monitor or falt screen.
5. Length - identify how long the length of the display will last.
6. Budget - identify how much the display will cost - the amount of money needed to produce the program
1. Subject - identify the subject matter by assigning project temporary working title.
2. Objectives - identify client's objectives.
3. Audience - identify who the product is being seld to and what marketing techniques would work for this group of people.
4. Delivery System - identify how the audience will view the video. The delivery system includes a video monitor or falt screen.
5. Length - identify how long the length of the display will last.
6. Budget - identify how much the display will cost - the amount of money needed to produce the program
Do Now: 9-3 1/6
Safety Rules for the Cameras:
1. Carefully hold the camera with the handle.
2. When not in use, close the view finder.
3. Don't put the camera down and walk away
1. Carefully hold the camera with the handle.
2. When not in use, close the view finder.
3. Don't put the camera down and walk away
Do Now:9-1 1/4
A viral advertisement is a technique used on social networks that helps increase the awareness of brands or other marketing objectives.
My Opinion:
Viral ads are sometimes annoying on the screen, especially when using YouTube. This is because the video that is being watched is delayed ten or fifteen seconds by the ad.
Viral commercials could affect the video commercial industry pretty drastically. As these ads become more and more popular, tv commercials would become less viewed and less productive. More people are beginning to use technology, especially computers, therefore ads would become more viewed through computers than the television.
My Opinion:
Viral ads are sometimes annoying on the screen, especially when using YouTube. This is because the video that is being watched is delayed ten or fifteen seconds by the ad.
Viral commercials could affect the video commercial industry pretty drastically. As these ads become more and more popular, tv commercials would become less viewed and less productive. More people are beginning to use technology, especially computers, therefore ads would become more viewed through computers than the television.
Do Now: 8-3 1/3
Perspective - the techniques for suggesting depth in an image
Two Examples of Lens Perspective in the Video World:
1. Using a wide-angle lens --> increases apparent depth
2. Using a telephoto lens --> decreases apparent depth
Two Examples of Lens Perspective in the Video World:
1. Using a wide-angle lens --> increases apparent depth
2. Using a telephoto lens --> decreases apparent depth
Do Now: 8-2 12/21
Two examples of how to use "the frame" within a video shot are:
1. Including everything you want in a shot such as the entire architecture of a building.
2. Excluding everything you do not want in a shot such as other features of the building that are not specific.
1. Including everything you want in a shot such as the entire architecture of a building.
2. Excluding everything you do not want in a shot such as other features of the building that are not specific.
Do Now: 8-2 12/21
Two examples of how to use "the frame" within a video shot are:
1. Including everything you want in a shot such as the entire architecture of a building.
2. Excluding everything you do not want in a shot such as other features of the building that are not specific.
1. Including everything you want in a shot such as the entire architecture of a building.
2. Excluding everything you do not want in a shot such as other features of the building that are not specific.
Do Now:8-1 12/20
Heineken Commercial
This is one of my all-time favorites because it is humorous while telling a story line. It begins with a good dialogue that turns to laughter. The commercial has a storyline while promoting its product.
Gatorade Revolution
This is probably my all-time favorite commercial because it incorporates sports into a motivational commercial. I really enjoy this Gatorade ad. This commercial uses catchy music along with camera shots of people playing in the past in black and white. The product shots are also pretty cool because they take close-ups of the Gatorade G Series.
Doritos Commercial
This commercial is also one of my favorites because it is very funny. The little boy has funny dialogue that brings the audience into the ad. The product is displayed nicely in the shot and is emphasized when a young child makes it a point to the male not to touch his food. It is a very cute and funny commercial.
Overall, seeing these commercials can help my partner and I greatly when creating a commercial of our own. We can try and incorporate humor as well as a a catchy jingle. We should also keep in mind to show the product in the video shot.
This is one of my all-time favorites because it is humorous while telling a story line. It begins with a good dialogue that turns to laughter. The commercial has a storyline while promoting its product.
Gatorade Revolution
This is probably my all-time favorite commercial because it incorporates sports into a motivational commercial. I really enjoy this Gatorade ad. This commercial uses catchy music along with camera shots of people playing in the past in black and white. The product shots are also pretty cool because they take close-ups of the Gatorade G Series.
Doritos Commercial
This commercial is also one of my favorites because it is very funny. The little boy has funny dialogue that brings the audience into the ad. The product is displayed nicely in the shot and is emphasized when a young child makes it a point to the male not to touch his food. It is a very cute and funny commercial.
Overall, seeing these commercials can help my partner and I greatly when creating a commercial of our own. We can try and incorporate humor as well as a a catchy jingle. We should also keep in mind to show the product in the video shot.
Subscribe to:
Posts (Atom)